![]() ![]() The platforms are a place where new ideas, services, business models and technologies aspired and developed. People and companies, who are using social media, are able to create individual information and ideas in virtual communities and networks. Platforms support users via digital channels in the mutual communication and interactive exchange of information. Social media platforms exist in many different forms and they are changing constantly at a very high speed. Especially small businesses are eager to find simple, easy use and cost-effective tools because most of them do not have the have not resources to order professionals for these tasks (). In addition it is time-consuming as well, if you also use blogs, social bookmarking sites and instant messaging platforms to promote yourself or the brand of your company (). People and companies want to show presence on many different sites and it can be very costly in terms of time to update your status and profiles on each site. Therefore, it is not remarkable that people and companies find it difficult to manage their social media accounts. Every person or company want to reach their followers or customers across multiple online communication channels. Today a lot of social networking and social bookmarking sites exist and are available for everybody. Why to use social media platforms and tools in business? Especially it is about the different social media tools that exist, and tells exactly for which domain they are beneficial. For that reason the blog contains information about social media platforms and information about the various and many social media tools that are available. The purpose of this blog is to inform the readers about social media platforms and how to use social media tools. Companies do not exactly know how to use social media, and which concept is the perfect one, because of missing resources. Anyway, they are not well informed about innovative communities, possibilities for sharing information and how to apply social media platforms and tools. More and more companies are interested in using social media in the future and a lot of companies have started already to use them. Furthermore, social media is built of content, different communities and Web 2.0 technologies. ![]() Social media is based on conversation between people about something of common interest and enables people and also companies to interact with one another. It is about networking, building relationships and participating actively online. Since 1990 the interest in social media is increasing and nowadays social media is a very often mentioned issue. Moreover, social media names digital media and technologies and describes a variety of Internet-based platforms, tools and technologies. It is established for interaction, conversation, socializing and networking online. Social media is communication between people: sharing thoughts, experiences, opinions and information. Social media – Platforms and Tools/Johanna Schulz ![]()
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